We’ve been in the user research business for over 25 years. We have interviewed people in call centers, airplane cabins, fast food restaurants, train stations, hospitals, while they are working, in their cars, kitchens, living rooms, farming their fields, even kayaking (ask us about this one!). Basically, if you can name a location or activity, it’s likely we’ve conducted research there.
While we are with them, we observe and capture experience. We understand how people interact with and the behaviors associated with using a product or service. We understand needs and how they expect products to fit seamlessly into their private or work lives. Using that research as a foundation, we apply user experience and human factors principles and best practices to craft recommendations that help organizations do better, design better, ultimately, to deliver better experiences to their customers, patients, diners, passengers, employees.