As a German, I assumed that my beloved Hugo was a worldwide-renowned summer drink. On my first trip to the U.S., I realized that no matter how I emphasized “Hu-Go” (trust me, I’ve tried all the options), the waiter in Las Vegas stared at me perplexed and kept repeating, “I have no idea what you’re talking about.” After I got over the feeling of having woken up in a parallel universe, I realized that maybe there are no Hugos in the United States. I sighed and said, “one beer please!”
Experience Creator
Bold Insight
2001 Butterfield Rd
Suite 360
Downers Grove, IL 60515
XplusX
Room 329, Building 20
No.1440, Middle Yan’an Rd.
Jing’an District, Shanghai, 200040