User testing around the globe

The global spread of COVID-19 has impacted how we conduct user research. As travel and face-to-face communication are limited to different degrees across the world, it’s challenging to plan research 3-5 weeks out without knowing what type of research may even be possible. Using our global network of UX firms, we will continuously update the status of research methods possible in these key test locations. This is best efforts and intended to pass along our “boots on the ground” information.

In locations where remote, in-home, or in-lab sessions are still feasible, we are currently advising our clients to proceed with caution and plan for the impact of COVID (e.g. budget for larger over-recruit, screen for COVID exposure.

LAST UPDATED: 10 July 2020

remote

REMOTE
TESTING

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DESKTOP
RESEARCH

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IN-PERSON
LAB TESTING

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FOCUS
GROUPS

REMOTE
TESTING

DESKTOP
RESEARCH

IN-PERSON
LAB TESTING

FOCUS
GROUPS

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No in person testing until possibly late Aug/early Sept.

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Remote testing is still the focus throughout Canada. Restrictions on in-person testing and focus groups will be lifted in both Toronto and Vancouver in early August, but will continue in Montreal.

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Face-to-face studies should be temporarily avoided in Beijing, Guangzhou, and Jilin. It is still possible to execute face-to-face studies in Shanghai and other areas in China.

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In person testing is possible again, but no group activities.

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Germany is mostly “back to normal” except for some regional outbreaks that are also contained regionally. Face to face testing (with strict hygienic measures) is possible again and has already been executed. Group activities with up to 8 people in a room are possible under certain conditions.

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India’s lockdown was lifted. However, face-to-face interviews are still not feasible. Remote is still the best research method at this point.

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Jarkata has started reopening after weeks of lockdown. It is still suggested that face-to-face interviews be avoided. Incentives are now paid via e-wallet.

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Testing in Italy is possible again, for both IDIs and group activities (with respective safety precautions). However, most studies are still done remotely based on client request.

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The state of emergency has been lifted for all prefactures however, it has been warned that a reimposition is possible if infections spike. Tokyo has implemented its own three-stage plan to reopen society and will incrementally repeal business closure requests for select facilities over the course of several weeks and months based on infection rates or whether they reported any clusters. There are many people who feel it was too early to lift the state of emergency and for that reason, conducting in-person research is still questionable at this stage.

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Remote depends on bandwidth, which depends on the target market for your research.

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We do not anticipate being able to conduct anything other than remote testing for the next 3-5 weeks.

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The situation in the Netherlands is very positive and F2F activities (IDI as well as groups) are possible again and actively done.

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Remote depends on bandwidth, which depends on the target market for your research

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Singapore’s lockdown was softly lifted on June 19th. Face-to-face interviews might be arranged in coming months, but are still questionable at this point.

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South Africa has slowly started to ease strict lockdown May 5, but research remains remote because of 10 million vulnerable (HIV & TB) citizens. and health system has only 5 hospital beds per 1m.

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F2F research is possible again in some areas of the country, e.g., in-person testing is possible in Madrid.

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Switzerland has reopened public life and schools. F2F testing is possible again. Group testing is possible given specific hygiene measures.

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Feasible for all types of research. Moderators and participants are suggested to wear masks during interviews, not but mandatory.

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Face to face IDI sessions are possible again since July 4th. Group activities are currently possible only remotely.

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Desktop research and remote testing should be prioritized whenever possible, but in-person research can be conducted in support of commercializing essential products and services. Investigational Review Boards (IRBs) are approving in-person research in controlled environments when appropriate precautionary measures are taken. If, for example, research can be conducted in less affected geographical areas, participants can be screened for exposure and susceptibility, and the research environment can be adequately sanitized, in-person research may be possible. See our blog for guidance on planning appropriately.